The campaign manager owns the execution, recognition and delivery of revenue closed by the sales team. The campaign manager owns the strategic planning and execution of the campaign.
This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Plan, execute, manage, and optimize managed service and self-service campaigns-Understanding upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion]) campaign tactics.
Defining metrics and measuring success of campaigns using internal analytics
Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle
Maintain and organize campaign-specific materials in teams shared document repository.
Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
Strategic oversight of large accounts and client relationships
Traffic campaign tags into all ad technology environments
Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance.
Formulate proposals for new client opportunities.
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
Partner with Analytics team on campaign measurement reporting and insights generation.
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.
Work with media partners to ensure accurate platform implementation.
Troubleshoot issues on all pre-production and live campaigns.
Provide campaign wrap up reports & monthly auditing reports to partners and actualize bill/pay systems when applicable.
Qualifications
Four-year college degree
Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations-Client facing experience with the ability to identify risks and effectively manage through issues.
Understanding of traditional and interactive media planning elements
Strong project management skills
Ability to advise partners on best practices and areas of opportunity.
Excited by a fast-paced and rapidly changing environment