Senior Creative Director - Innovation
Modesto, CA 
Posted 27 days ago
Job Description

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

As a Creative Leader partners with key Business Leads to develop new brands, build a robust innovation pipeline, and create consumer-led campaigns that win new friends for wine and spirits. Hands-on visionary that can inspire teams and influence stakeholders, demonstrating sound business rationale while remaining open-minded to new opportunities. Able to manage internal and external resources, including designers, copywriters, strategists, and other creatives needed to produce the best work. Prioritizes quality and integrity throughout the creative process. Works collaboratively with internal and external partners to identify, evaluate, and pursue complex and challenging new opportunities that are value added to the enterprise.


  • Intakes, brainstorms, directs and resources New Brand development work as it relates to positioning, packaging, storytelling and creative brand development.
  • Direct packaging design work and creatively problem-solve design challenges across formats and materials.
  • Collaborates with Business Leads to gather inputs and insights from multiple sources (growing, winemaking, competition, category, consumer and market trends) to craft a new brand charter and define objectives.
  • Leads the development of new brand positioning, visual identity and messaging and consults on research and testing. Consults on renewed positioning and identity of existing brands.
  • Ensures that project objectives align with business and executive priorities, and that a high quality of creativity is upheld with an impeccable attention to detail.
  • Supports the overall efforts of the internal creative department by delivering innovative campaigns, creative platforms and deliverables with solid, articulated creative strategy.
  • Writes creative briefs in collaboration with Business Leads. Engages internal or external creative resources as needed. Actively directs creative work and assesses quality.
  • Develops a deep empathy for target consumers and for the category (brands, trends, consumers, distributor, and retailer POVs). Studies the creative marketplace; stays current with trends and innovation.
  • Serves as an equity creator and champion with Senior Leadership, external agencies and internal stakeholders. Provides regular consultation and review of creative work.
  • Directs the execution of holistic brand principles across campaigns and all touchpoints.
  • Ensures timely and informative communication takes place between the creative function and business partners.
  • Judges creative concepts; clearly communicates creative direction to others.


  • Master's Degree in design, fine arts, illustration or related field plus 7 years of creative design experience to include package design experience reflecting increasing levels or responsibility; OR Bachelor's Degree in design, fine arts, illustration or related field plus 9 years of creative design experience to include package design experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 13 years of creative design experience to include package design experience reflecting increasing levels of responsibility.
  • Packaging design experience, preferably CPG and/or alcohol beverage
  • Skilled in gathering multiple inputs and perspectives and synthesizing them into a strategic point-of-view.
  • Skilled in the use of Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.), Keynote, MS Word, MS PowerPoint, MS Excel.
  • Strong sense of curiosity to understand and learn human behavior, cultures, and trends.
  • Experience leading, motivating and inspiring creative teams, including agencies and freelancers.
  • Strong innovative design skills and thinking.
  • Required to travel up to 25% of the time.


  • Bachelor's of Fine Arts degree in Graphic Design, Illustration or Package Design plus 10 years of graphic design including package design experience reflecting increasing levels of responsibility; or Masters of Fine Arts degree or other post-graduate creative degree plus 8 years of graphic design including package design experience reflecting increasing levels of responsibility.
  • Experience developing new brands from conception to in-market test/launch.
  • Alcohol Beverage or CPG/Beverage industry experience.
  • Skilled in color and typography
  • Expert in package design
  • Experience training and developing creatives, strategists and brand marketers in executing brand and organizational objectives.
  • Familiar with commonly used brand strategy methodologies (e.g. Hero's Journey, Jungian Archetypes, Maslow's Hierarchy of Needs, Principles of Brand Architecture, etc.)
  • Expert in developing and defining design strategy; refining designs from creation through development and implementation.
  • Knowledge of print production.
  • Knowledge of packaging regulations and their implications on design decisions.
  • Knowledge of strategic brand development, branding and marketing equities.


  • Hiring Salary Range Posted: $154,200 -$231,400
  • Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits

  • This position includes a competitive benefits package.
  • Winery - Please click to view our full list of benefits or click to watch our video.

Gallo does not sponsor for employment based visas for this position now or in the future.

To view a full job description, please click .

Anticipated Posting Closure Date: 3/1/2024



Job Id -103031

Gallo's policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
High School or Equivalent
Required Experience
7+ years
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