Associate Brand Manager - California Brandy & Lo-Fi Aperitifs
San Francisco, CA 
Posted 1 month ago
Position No Longer Available
Position No Longer Available
Job Description

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

As an Associate Brand Manager, you'll work on specific brand-building initiatives to support our Luxury Spirits Portfolio, focused on our new partner, Horse Soldier Bourbon and our luxury brandies, Argonaut and Germain-Robin, and their associated tasting room, California Brandy House in Downtown Napa. You'll manage multiple marketing platforms and brand objectives, to bring our brands to the next level.

What You Will Do

Brand Strategy

  • Manage brand-building initiatives for Horse Soldier Bourbon and Luxury Brandies, with an emphasis on Activation Marketing
  • Deliver annual brand plans to Marketing Leadership Team members.
  • Maintainmultiple brand platform ownership, inclusive of Direct to consumer sales through the tasting room and online platforms, support event activation process implementation
  • Participate in identifying optimal account target based on a brand's consumer target and positioning.
  • Develop and implement on-premise focused testing programs to identify business-building initiatives.
  • Develop and implement ecommerce and brandy club marketing programs in conjunction with ecommerce experts
  • Develop and implement ways to amplify Horse Soldier Consumer activations with the distributor and customer


  • Lead cross functional teams to drive portions of a project/plan.
  • Initiate project analyses and uses a variety of data sources to analyze relevant business situations and uncover business drivers and growth opportunities.

Research / Analytics

  • Maintain complete awareness of brand variables and is fully prepared to communicate status to management in ad-hoc meetings.
  • Use a variety of data sources to analyze relevant business situations and proactively recognize, evaluate, and address key business issues, drivers and growth opportunities.
  • Observe and analyze new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
  • Track and updateA&P budget for assigned brand.

What You Will Need

  • Master's degree plus 3 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility. -OR- Bachelor's degree plus 5 years of sales experience, communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or reflecting increasing levels of responsibility. -OR- Bachelor's degree plus 3 years of Gallo experience reflecting increasing levels of responsibility.
  • Experience effectively presenting information to top management, public groups and boards of directors.

What Will Set You Apart

  • Beverage alcohol Sales experience, particular in California and wholesaler environment
  • Master of Business Administration degree plus 3 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
  • Multiple Gallo marketing rotations.
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
  • Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
  • Experience writing speeches and articles for publication that conform to prescribed style and format.
  • Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  • Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

Gallo does not sponsor for employment-based visas for this position now or in the future.

To view a full job description, please click .

Job Requisition ID:94584



Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.


Position No Longer Available
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
Email this Job to Yourself or a Friend
Indicates required fields